What Happened 8 Months Ago?

Eight months ago, I accepted a role at a small startup agency focused on B2B manufacturing.

That already sounds niche. Now imagine being responsible for creating the social media strategy.

For eleven clients. Oh, and one more thing... No one had ever been in this role before.

"Good luck."

Sink or Swim

In between the tears and frustration, I figured out a way to duplicate several social media project management boards I'd customized, send ideas to clients for approval, and finally copy and paste my post copy from my project management system — for record keeping — into the actual third-party social media calendar.

Finally, published.

It worked, but it wasn't sustainable.

There were days filled with frustration and long hours. That's often what life inside a growing startup looks like—limited resources, ambitious goals, and contracts that still have to be fulfilled. The work was hard. And honestly, it still is.

But I knew something had to change before the workload affected not only my work, but my family and my mental health.

Inspiration

Thankfully, I work alongside people who constantly challenge each other to think differently.

Through conversations with coworkers—and especially a founder who pushes us to think a little differently—I decided to lean into AI.

So I opened Claude and explained everything.

The size of the startup. The amount of repetitive work.

The mental load. Then I asked a simple question:

"Can you build me a tool that takes my Word document and automatically uploads it into my Monday.com board?"

It could. And it did. Bam! Magic! 

Today, that little application lives in my bookmarks bar as Content Uploader.

Now I simply upload my Word document—formatted with a few predefined rules—and within seconds, all eight drafted posts are parsed into the correct Monday.com board.

From there, another automation takes over.

Once I change the status to Ready to Schedule and add a publish date, webhooks automatically push the content into our social media calendar.

No more copying and pasting. Just a workflow that works.


The Lessons

From freelancing to being at a smaller business, I've learned:

 

  1. Boundaries matter, your mental health matters, and if you don't honor it, it can affect those closest to you the most.
  2. SOPs are important, and the more specific you can get, the better.
  3. You're doing enough — but be humble and learn from others. Learn from clients, learn from coworkers, be open to the uncomfortable, even if it's a robot.